The challenge
Everyone advertises during IPL. Vodafone needed young cricket fans to leave their screens and visit a store, where they could join an in-store event and win free tickets to upcoming IPL matches. Awareness was the key.
The battle plan
- 1
Find the cricket fans
We segmented the audience by region and language, and targeted people who had shown interest in IPL.
- 2
Ads that felt like the TV spot
We built a series of eye-catching Facebook ads inspired by Vodafone’s TV commercial, so the campaign stayed consistent while each piece was made for the platform.
- 3
Speak their language
The creatives were adapted into several Indian languages, so regional audiences saw the offer in their own language.
- 4
Push to the nearest store
Every ad drove interested fans to visit a nearby Vodafone store and take part in the in-store event, while Brand 2 People ran the on-ground promotions.
What happened
- 1.3 million people reached
- 37% increase in store footfall
- 7.2% lift in ad recall
- 4.9% lift in brand presence
if we ran it today…
We would make the ad in ten languages in an afternoon with AI voice and lip-sync, run short AI-presenter quiz reels during live matches, and use store-visit conversion tracking to see which language and creative pulled people in.