The challenge
Lots of boutiques sell sarees on Instagram. Charuta needed people to notice the new collection, visit the website, and actually check out, so we planned a campaign that met customers at every stage of the buying journey.
The battle plan
- 1
Phase 1: Brand awareness
Video ads in Facebook News Feed and Stories and Instagram Feed and Stories introduced the brand’s new look and collection.
- 2
Phase 2: Traffic
Collection ads showed one main video or image with three smaller product images underneath. A tap opened a fast-loading Instant Experience, so shoppers could browse without leaving Facebook or Instagram.
- 3
Phase 3: Conversions & sales
Carousel ads targeted women interested in fashion plus lookalike audiences, while the Meta Pixel on the website let us retarget visitors throughout the campaign.
What happened
- 34% increase in sales
- 20-point increase in ad recall
- A cost per click of ₹0.21
if we ran it today…
We would put each saree on an AI model in different settings, make Bengali and English try-on style reels with an AI presenter, and use catalogue ads with automated retargeting so every visitor sees the exact pieces they browsed.