The challenge
Build interest in a partnered project before its official launch, and hand the telesales team leads worth calling. Real estate leads are notorious for being cheap and useless, so volume alone was not the goal. The leads had to be people who might actually buy.
The battle plan
- 1
Phase 1: Awareness
For a couple of weeks we ran an awareness campaign on Facebook News Feed and Instagram Feed, using interest-based and demographic targeting. The aim was to get people engaging with the ads and visiting the project website.
- 2
Phase 2: Conversion
Next we promoted an "Early Bird Offer" to people who had already visited the website, plus similar (lookalike) audiences, using the Facebook Pixel. Lead ads with an instant form let interested buyers share their details in a couple of taps.
What happened
- 5.7 lakh people reached across Facebook and Instagram
- 19% of all leads were qualified by the telesales team
- 82% increase in engagement
- 21.3% lift in brand presence
- Sales up 35% in just 3 months
if we ran it today…
We would add AI UGC walkthrough videos of the project with an AI presenter in Bengali and English, test dozens of hooks against the Early Bird Offer, and add WhatsApp automation so new leads get an instant reply before telesales calls.