Digital SAMUROI
Increasing store visits with Facebook awareness and engagement campaign
SUCCESS STORY
An renowed telecommunications company, during an professional
men’s Twenty20 cricket league known as IPL, planned a promotional
event to get footfalls at their stores. We planned and excuted the
campaign giving them an increase in footfall by 57%
people reached
in store footfall
About Them
Vodafone India was the Indian subsidiary
of UK-based Vodafone Group plc and was
a provider of telecommunications services
in India with its operational head office in
Mumbai. During an professional men’s
Twenty20 cricket league known as “Indian
Premier League”, vodafone india planned
an promotional event to increase the
footfall at their stores. The idea was to
target youth to participate in their in-store
event to get free tickets for the upcoming
IPL matches.
Objective
Increasing store footfall
Vodafone India planned a promotional event to increase footfall at their stores.
Our Solution
Awareness is the key...
The campaign had both traditional & digital promotions, as the traditional approch was carried out by Brand 2 People a leading event management company, the digital promotions were carried out by us. We segmented the target audience so that we can use local languages in separate campaigns and targetted customers those who, showed interest in IPL. We created a series of eye-catching creative ads that took cues from its TV commercial to maintain consistency yet create platform-specific content. The team adapted campaign creative to different Indian languages. By reaching out to its regional audiences in their native languages, we where able to capture people’s attention and pushed them to visit the store. Interested customers could visit the nearby store and participate in the promotional in-store event.
