Digital SAMUROI
Attracting quality property sales leads with Facebook Ads
SUCCESS STORY
A Kolkata-based real estate company,
we helped them generate high-quality leads which drastically
helped them to increase their sales by 35% in just 3 months.
people reached
qualified to sale
in brand engagement
About Them
Magpie Properties, a Kolkata based Real
Estate Company. Progressive and dynamic,
it is one of the fastest growing real estate
agencies in Kolkata. Magpie Properties
firmly believes that this success story owes
a lot to one simple consumer insight – the
customer seeks a one-stop solution that
provides complete property solutions.
Magpie Properties focuses both on
residential and commercial projects, and
offers their customers modern living
Objective
Generating quality sales leads
Magpie Properties wanted to build interest in one of the Partnered Project,
ahead of the official launch. The business particularly wanted to generate
quality leads from potential buyers, which could be followed up
and qualified by the telesales team.
Our Solution
Making every reach count
Magpie Properties needed to find an engaging way to get more quality leads for an upcoming project, so it collaborated with us. A campaign using Facebook Ads News Feed and Instagram feed was initiated for couple of weeks to bring awareness by intrest based targetting and demographic targetting. The concept was to get more engagements on the running ads and make them visit there website to know more abou the project. After reaching a large and engaged audience with Facebook Ads, we then made another campaign with “Early Bird Offer” and custom targeted the audience and similar audiences those who visited the website with the help of Facebook Pixel. We showed lead ads with a lead form that interested people could quickly and
