Case Study

Attracting quality property sales leads with Facebook Ads


A Kolkata-based real estate company,
we helped them generate high-quality leads which drastically
helped them to increase their sales by 35% in just 3 months.


people reached

0 %

qualified to sale

0 %

in brand engagement



About Them

Magpie Properties, a Kolkata based Real
Estate Company. Progressive and dynamic,
it is one of the fastest growing real estate
agencies in Kolkata. Magpie Properties
firmly believes that this success story owes
a lot to one simple consumer insight – the
customer seeks a one-stop solution that
provides complete property solutions.
Magpie Properties focuses both on
residential and commercial projects, and
offers their customers modern living


Generating quality sales leads

Magpie Properties wanted to build interest in one of the Partnered Project,
ahead of the official launch. The business particularly wanted to generate
quality leads from potential buyers, which could be followed up
and qualified by the telesales team.

Our Solution

Making every reach count

Magpie Properties needed to find an engaging way to get more quality leads for an upcoming project, so it collaborated with us. A campaign using Facebook Ads News Feed and Instagram feed was initiated for couple of weeks to bring awareness by intrest based targetting and demographic targetting. The concept was to get more engagements on the running ads and make them visit there website to know more abou the project. After reaching a large and engaged audience with Facebook Ads, we then made another campaign with “Early Bird Offer” and custom targeted the audience and similar audiences those who visited the website with the help of Facebook Pixel. We showed lead ads with a lead form that interested people could quickly and

5.7 lakh people reached
19% of leads became qualified leads
82% increase in engagement
21.3% lift in brand presence

Platform & Tools Used



Facebook Ads

Audience Targetting

Facebook Pixel

Lead Form